Let's talk!

I would love to hear about your project and work together
nellybinyamin@gmail.com
+925 504 353 550
My LinkedIn profile

The Attico

Responsibilities: User interface & concept
UX & mentoring: Ronit Klein, Create school
Platform: Desktop and mobile
The challenge: To keep the brand's value: design, branding, colors and atmosphere
Competitors: Victoria Beckham, Stella McCartney, Chloé, Dior, Missoni, Gucci
Target Audience: The independent, modern, trendy and fashion conscious woman from high society
Design tone: Classic & minimalistic
Responsibilities:
User interface & concept
UX:
Create school, Nelly Binyamin
Platform:
Mobile app
The challenge:
Create a user friendly mobile app that enables the upscale tourist to customise a lavish travel experience in Morocco.
Responsibilities: User interface & concept
UX: Create school
Platform: Desktop
The challenge: To keep the brand's value: design, branding, colors and atmosphere
The goal

Express The Attico’s brand values

The guideline of my design starts from the basic DNA of The Attico:
the combination of classy and bold.
I wanted to create a clean atmosphere and also to show the colorful side of the brand.
The values

To have a clear, easy to use and seamless experience for navigating the website

Trendy & Fashionable
Build an exclusive, elegant look. To make a combination of typography and pictures of the brand
Clean
Straight lines and transparent colors
Colorful
Using the brand’s color palette
Icons

Light and delicate

I chose to use thin and straight lines at the icon design, the goal was to get the look and feel of the brand: classic and clean.
Typography

The fonts were chosen in the mode of a modern and trendy design

The target was to create an edgy but elegant look, with font combinations that both connect to fashion and generate a classic atmosphere. I used a bold font in contrast to delicate design elements to create a balanced appearance.
Desktop

Home page

I wanted to create an edgy but elegant style, both classic and minimalistic, in keeping with the brand values.
Mobile
Home Page
Desktop

Product page

Just like the brand’s DNA and products - clean and minimalistic, I used an elegant and simple layout.
Mobile
Product Page

More projects