Let's talk!

I would love to hear about your project and work together
nellybinyamin@gmail.com
+925 504 353 550
My LinkedIn profile
Responsibilities:
User interface & concept
UX:
Create school, Nelly Binyamin
Platform:
Mobile app
The challenge:
Create a user friendly mobile app that enables the upscale tourist to customise a lavish travel experience in Morocco.
Responsibilities: User interface & concept
UX: Create school, Nelly Binyamin
Platform: Mobile app
The challenge: Create a user friendly mobile app that enables the upscale tourist to customize a lavish travel experience in Morocco.

Maroc Eye

Responsibilities: User interface & concept
UX: Create school, Nelly Binyamin
Platform: Mobile app
The challenge: Create a user friendly mobile app that enables the upscale tourist to customize a lavish travel experience in Morocco
Competitors: Tripadvisor, Google maps, Travello, Visit A City
Target Audience: Affluent travelers, Instagrammers, hedonists
Content: Morocco. Focus on the iconic tourists hangouts.
Design tone: Clean and classic
The goal

Create a customized Morrocan experience

Develop an intuitive user interface.
Design a convenient flow experience tailored to the user's interests.
To present the look & feel of Morocco by using ethnic illustrations.

Inspiration

Magical Morocco

The streets, the color combinations, the food, the architecture, the patterns and the materials in the authentic Moroccan style.
My design decisions
Moroccan color palette and arabic fonts
When I designed the user interface I wanted to use the color pallets of Morocco;
green, peach and white - with a high contrast so the user will easily recognize the CTA.
In the titles I used a font type that connects the look & feel of arabic fonts.
Home Page
After I designed the UX, I realized the design is overloaded
the problems are that the user can’t focus on one action, it isn’t clear what action goes first.
My UX solution
Separate the content for a few screens to avoid cognitive overload
I used a uniform structure in the screens to give the user a sense of familiarity
Results Page
Today’s plan is ready!
Map
Check your route easily
I built tabs which connect to the numbers on the map
Destination Details
All you need to know before you get to the spot
Activities
Info details
View All Travel
Live update schedule
Illustrations
Feel like you are in Morroco before you arrive
I made a collection of detailed and delicate illustrations in order to create a recognizable brand for the application.

More projects